Social Media

FINRA charged B-D for utilizing 400 influencers that posted social media communications that "were not fair and balanced"

FINRA enforcement actions, exam sweep letters, SRO updates on sweeps and prior regulatory notices all serve as resources concerning influencers

The rash of SEC enforcement actions against advisers for marketing mishaps means when Commission staff talk about what not to do, it’s time to listen

Less than 2% of survey respondents permit the use of personal e-mail for business communications

Nearly two-thirds of survey respondents flagged off-channel communications as their top compliance concern

The use of financial social media influencers is growing in popularity, which means increased regulator scrutiny

"Artificial intelligence could unleash great potential for investors, including through increased and lower-cost access to personalized investment advice. Innovation in this area is something that ...

"As AI technologies evolve and mature, we will need to stay abreast of any potential risks that they may give rise to"

FINRA charges that posts made by influencers on social media sites on behalf of a Texas-based broker-dealer were "not fair or balanced"

Social media posts made by influencers on broker-dealer's behalf "were not fair or balanced, or contained exaggerated, unwarranted, promissory or misleading claims"