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Content related to the SEC’s new advertising rule that will permit advisers to use testimonials

Pen and yellow sticky notes written with Clients Testimonial on wooden background.
It would be ideal if chosen testimonials “somehow provide transparency to the investment process”
An RCW analysis of more than 120 advisers that have already answered these questions found every one of them indicated they will use testimonials
A peer shares the firm's checklist for using testimonials and endorsements
A peer shares the adviser's disclosure advice for use of testimonials and endorsements
One CCO envisions creating an approval form that his advisers would submit. It would document who made the testimonial, whether the endorsement came in writing ...
The investment adviser must have a reasonable basis for believing that the testimonial or endorsement complies with the testimonial requirements

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